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  • Lee Applbaum

    The Mistake: When I started in marketing after grad school in the mid-90s, there was a lot of emerging emphasis around consumer segmentation in...

  • Chip Poli

    The Mistake: We became a marketing company instead of a sales company. That was probably the biggest mistake I made. At one point, we were the 44th ...

  • James Stickland

    The Mistake: In my early days transitioning from marketing into sales I realized pleasing the customer is not always the right thing to do. It sounds...

  • Megan Smyth

    The Mistake: I've had a variety of roles in the corporate world before leaving to start FitReserve—everything from public relations to several...

  • Manish Rathi

    The Mistake My last business was a tech-based consumer business called Retrevo. And when you build that kind of consumer business your initial...